Is WLC Teaching Public Relations

Yes ! According to WLCI these are the essential skills of a PR professional.  

Are you a good communicator with a lot of energy and passion for whatever you do? If so, you could try your hand at Public Relations (PR), which deals with creating and safeguarding the reputation of an organization or an individual. Promoting products and services would be a part of your job profile. Writing and meeting people and representing your company in variety of organizations and areas would also be a daily routine. However, it is your role as a communicator that will really pull off a deal.

Here are a few skills that will help you go a long way as a PR professional: 

• Time management: Managing numerable tasks at the same time can be tricky as you may have to deal with multiple ‘important‘clients and projects. Being able to prioritize tasks would be a valuable skill.

• Verbal dexterity and social skills: As a PR person, you will constantly need to demonstrate verbal skills, must be able to write press notes and also have good social skills.

• Computer skills: You work will involve composing a lot of emails, sending press releases, proposals, etc. Hence, knowledge of Microsoft Word, Excel, PowerPoint, and Outlook is needed. An added advantage would be familiarity with Adobe Acrobat, Photoshop and Quark Express.

• Communication skills: This is a very important factor. You must be able to speak eloquently and professionally with full knowledge of what you are trying to sell. Be aware of deadlines for media people as you would often need answers as soon as possible.

WLCI, offers Integrated Marketing Communication, in Professional Programme in Business Management which helps you develop skills in Public Relations.