Fashion has a wide scope for
choosing a career and there is more to it than just being a fashion designer or
a stylist or a fashion coordinator. If you enjoy buying, pricing, marketing,
displaying, and selling a variety of garments and accessories, you can think of
a career as a fashion merchandiser.
As one, you must be able to
predict future fashion and market trends based on current trends and your own
research. Fashion merchandisers also suggest the kind of clothes and accessories
a particular store should stock. It is determined not just by the trends, but
also by the kind of people the store caters to.
Buying garments and accessories to
stock stores also falls under the purview of merchandisers. For this, they need
to travel widely and interact with suppliers and manufacturers. A budget must
be followed when purchasing the garments lest one gets carried away. Mind you,
charisma and assertiveness must be used in full force to bag the best deals for
the merchandise.
Shopping done, merchandisers also
have a say in deciding the prices and displaying the garments in the store such
that the arrangement can woo in prospective customers. Pricing is a tricky
thing for it must reflect both the quality of the stuff on offer as well as the
affordability of the usual clients. Some merchandisers also take part in directing
fashion photography shoots.
Fashion merchandisers work in:
· Marketing,
product development or production departments of garments or accessory
companies
·
Retail
stores
·
Directly
with fashion designers as assistants.
To be successful in this field,
you need to have a degree in fashion. WLCI offers various courses in fashion.
To know more, check out http://www.wlcifashion.in/
