Review of WLCI Business School on Slingshot App

After Snapchat , we have another application called Slingshot. Slingshot is a photo messaging service that works like Snapchat but the photos and videos have a longer shelf life. Instead of disappearing after a few seconds, Slingshot photos can be revisited until the recipient deletes the feed. Then the photos are gone for good.

WLCI Business School takes a close look at this new app. Unlike Snapchat, Slingshot uses curiosity to encourage engagement. It won’t let users see a photo that's been sent to them by a friend until they respond with another photo. Users can type or draw on top of the photos too.

TapTalk, another video and photo messaging app, is another source of inspiration for Slingshot.  Snapchat and Facebook have had an interesting history. Snapchat CEO Evan Spiegel has had numerous meetings with Mark Zuckerberg, but he declined to sell his startup to Facebook for about $3 billion in late 2013.

Before Facebook tried to buy Snapchat, it tried to clone Spiegel's app with Poke, an app that's since been removed from the App Store on iPhone. Poke was an almost exact replica of Snapchat.

Slingshot lets you quickly share moments—little and big—with all your friends. Shoot a photo or video of what you’re up to and sling it to a bunch of people. They won’t be able to see your shot until they sling something back. Tap on a shot to react, or simply swipe it away.


The special features of this app are:
•    Stay in touch
•    Go shot for shot
•    Enjoy it while it lasts
•    Send a quick reply
•    Get creative
•    Look when you want