Is WLCI Teaching Brand Management

Yes, WLC College India helps you choose a career in Brand Management.

In the modern age of consumerism, Branding is the ‘Be all and end all’ of consumer products. From huge conglomerates to mid-size business owners, everyone employs Brand Managers, to advance their product and keep a constant watch over the products shifting market-stock in the retail-space. 

Brand Managers are the owners of the product in the true sense of the word. They plan contingencies for the product, they craft elegant business plans for the same, take care of the Branding of the product across all platforms and focuses on the minutiae of a daily sales-volume report.

Branding is considered to be a part of ‘Marketing’ function and requires qualified professionals with experience in business, advertising and sales. To become a successful brand manager you require having the following qualities:

• Analytical Thinking Abilities
• Problem Solving Ability,
• A Team-player, and
• Loads of Creativity. 

Branding or Brand management is no longer limited to only advertising of the product but has spilled over the various capillaries of media like the radio, internet, print-publication, films so on and so forth. Thus to become a successful brand manager you require to have the basic certification in Business Management , have the knowledge and experience to start off and have the temperament for cross-functional experience and varied work assignments.

WLCI Business School offers its students a comprehensive course in ‘Marketing’ that comprises of the study of Brand Management.